5 Design Mistakes That Shrink Church Impact

After a decade of working with churches, I’ve noticed a few design mistakes that can hold churches back from making the biggest impact in their congregations and communities.

1. Designing by Committee
   When too many people are involved in making design decisions, it’s hard to keep things clear and focused. Everyone has different ideas, and the end result often feels messy and confusing. It’s better to trust a small team or an expert to create a design that works.

2. Not Trusting the Experts
   Churches sometimes hesitate to trust professional designers. But just like you wouldn’t lead worship without musicians, great design needs people who know what they’re doing. Trust the pros—they’ll help your message shine.

3. No Clear Call to Action
   If people don’t know what to do next, they won’t take action. Whether it’s joining a group or donating, make sure your design clearly shows what you want people to do.

4. Not Matching the Church’s Message
   Your design should match your church’s personality and message. If you’re warm and welcoming, your design should feel that way too. Consistency helps people connect with your church more easily.

5. Overthinking It
   Sometimes, less is more. Simple, clear designs are often the most effective. Don’t stress about making it perfect—just make sure it communicates your message well.

By avoiding these mistakes, your church can better connect with people and make a greater impact.