When it comes to branding, one big decision is whether to focus on a personal brand (YOU as the brand) or a business brand (a distinct company identity). Each approach has its perks, so let’s break it down!

Branding can feel tricky, but with a few adjustments, you can make sure your business is sending the right message and making a lasting impression. Here are some of the top branding mistakes and simple ways to avoid them!

Branding isn't just for businesses—it’s a game-changer for non-profits, especially when it comes to fundraising! A strong, consistent brand helps donors feel connected to your mission and builds trust, which translates to better fundraising results.

Creating a memorable and impactful design for your non-profit isn’t just about looking good; it’s about building trust, engagement, and loyalty among donors. A strong visual identity can make all the difference when it comes to long-term support.

A strong, consistent brand voice helps your non-profit connect, engage, and inspire action. Studies show that a clear brand voice can increase engagement by up to 33% (Lucidpress) and help build trust with your community. Here’s why tone matters—and how you can get started on creating one that resonates with your mission!

Refreshing your brand doesn’t mean changing everything. It’s about finding a balance that reflects growth and consistency!

Choosing the perfect colors for your brand is more than just picking what looks good; it’s about using color psychology to resonate with your target audience. Colors can inspire trust, excitement, calmness, and even appetite!

A brand style guide is like your business’s "rulebook" for looking consistent and recognizable. Whether you’re just starting or running a well-known brand, having a style guide helps everyone—from designers to social media managers—stay on the same page.

Creating a warm, inviting brand for your church is key to attracting visitors and engaging members. A welcoming brand can make people feel at home, helping build a stronger, more connected community.

Building a recognizable, trusted brand is all about consistency! When your brand looks and feels the same across every channel—whether online or in-store—customers know exactly what to expect. Here’s why it matters and how you can achieve it:

Choosing the right colors can have a big impact on how people feel about your non-profit! Different colors spark different emotions, helping people connect to your mission.

When people think of branding, they might imagine logos and colors – but for churches and non-profits, branding is so much more! It’s about creating a memorable identity that aligns with your mission and values, making your message stick and bringing your community together.

Starting a business? Awesome! Creating a strong brand from the get-go is key to making a memorable first impression. Here are 10 tips to help your startup shine:

Advantages of Using a Freelance Graphic Designer Over an Agency