Color and Meaning: Choosing the Right Palette for Your Non-Profit's Mission

Choosing the right colors can have a big impact on how people feel about your non-profit! Different colors spark different emotions, helping people connect to your mission. Here’s a quick guide to choosing colors that reflect your purpose:

• Blue = Trust & Peace 💙
  Often used by faith-based and health organizations, blue conveys reliability and calm. Fun fact: blue is associated with trust by 57% of people! (Source)

• Green = Growth & Harmony 🌱
  Perfect for nature and environmental causes, green also represents renewal and hope. Studies show green can increase reading speed and comprehension by 20%! (Source)

• Yellow = Optimism & Energy 🌞
  Yellow is uplifting and encourages positivity, great for youth-centered causes. But use it sparingly, as too much can cause stress! (Source)

• Purple = Wisdom & Compassion 💜
  Often tied to spirituality and empathy, purple is ideal for organizations focused on mental health and community support.

Choosing the right colors makes your mission stand out—and feel unforgettable!

Sources:
Psychology of Color - Susan Weinschenk
The Color Psychology of Green - Verywell Mind
Yellow Psychology - Color Psychology