Strong Branding at
All Times

The Weekday Preschool of Athens First UMC has nurtured generations of children, helping them reach developmental milestones while fostering a love for Jesus and others. The preschool's branding has long featured a butterfly, symbolizing transformation and new beginnings.

Reflecting the children’s growth from babies to big kids, we updated the branding with a vibrant primary color palette, evoking a classic preschool feel.

The new design includes a pattern of diverse butterflies, illustrating the beauty of community and aligning with the preschool’s motto from Proverbs 17:17, “A friend loves at all times.” The result is a classic, welcoming, and lively brand identity.